Area Development Manager | Retail Assets | A leading NBFC

<!-- <textarea rows="8" class="form-control" id="roles_responsibility" name="roles_responsibility"> --> <p><strong>The Area Development Manager</strong> will be responsible for overseeing and driving business performance across the retail branches of a leading NBFC—currently managing <strong>3 branches</strong>, with expansion plans to <strong>6 branches</strong> in the near future.The role carries <strong>complete P&L responsibility</strong> for the assigned <strong>Region/Area (ROTN)</strong> and covers the full spectrum of activities including <strong>Sales, Operations, Credit, and Collections</strong>.The portfolio comprises <strong>MSME Loans (₹2 lakh to ₹50 lakh ticket size)</strong>, <strong>Equipment Loans</strong>, and <strong>Used Car Loans</strong>. The Area Development Manager is expected to <strong>lead, strategize, and execute business growth initiatives</strong>, ensuring operational excellence, portfolio quality, and profitability across all branches</p> <p><br></p> <ul><li><p>Drive sales of retail asset products (MSME Loans , Equipment loans and Auto loans .) within the assigned area.</p></li><li><p>Achieve monthly and quarterly disbursement and revenue targets.</p></li><li><p>Develop and implement strategies to expand market share and customer base.</p></li><li><p>Monitor team productivity and ensure consistent performance improvement.</p></li><li><p>Identify and tap new business opportunities through cross-selling and upselling.</p></li></ul> <ul><li><p>Identify, appoint, and onboard new <strong>DSAs (Direct Selling Agents)</strong> and other sales partners.</p></li><li><p>Build and maintain strong relationships with DSAs to ensure quality sourcing.</p></li><li><p>Conduct periodic training and performance reviews for DSA channels.</p></li><li><p>Ensure DSAs adhere to company compliance, documentation, and process guidelines.</p></li><li><p>Drive partner engagement through incentive programs and regular communication.</p></li></ul> <ul><li><p>Ensure smooth processing of loan applications in coordination with the operations team.</p></li><li><p>Monitor TAT (Turn-Around Time) and ensure service excellence.</p></li><li><p>Ensure all pre- and post-disbursement documentation is complete and compliant.</p></li><li><p>Streamline processes to enhance efficiency and reduce operational bottlenecks.</p></li></ul> <ul><li><p>Coordinate with the credit team for timely appraisal and approval of cases.</p></li><li><p>Ensure high-quality sourcing by monitoring delinquency and rejection trends.</p></li><li><p>Participate in credit committee discussions for high-value proposals.</p></li><li><p>Maintain portfolio hygiene and ensure adherence to credit policy norms.</p></li></ul> <ul><li><p>Monitor portfolio performance and ensure minimal delinquency.</p></li><li><p>Collaborate with the collections team to achieve collection efficiency targets.</p></li><li><p>Identify early warning signals and take corrective actions to minimize NPAs.</p></li><li><p>Conduct periodic portfolio reviews and implement risk mitigation strategies.</p></li></ul> <ul><li><p>Lead and motivate the sales and support teams within the area.</p></li><li><p>Set clear performance goals and monitor team productivity.</p></li><li><p>Conduct regular training sessions to upgrade product and process knowledge.</p></li></ul> <ul><li><p>Ensure all activities comply with regulatory and internal audit guidelines.</p></li><li><p>Maintain complete documentation for all business transactions.</p></li><li><p>Drive a culture of integrity, transparency, and compliance across all functions.</p></li></ul> <p><br></p> <ul><li><p>Strong understanding of retail asset products and credit policies, operations and collections.</p></li><li><p>Proven experience in sales management and channel development.</p></li><li><p>Analytical and strategic thinking abilities.</p></li><li><p>Excellent communication and negotiation skills.</p></li><li><p>Leadership and team management capability.</p></li><li><p>Result-oriented approach with strong execution skills.</p></li></ul>