Job Overview
Scope of the Role :
Manage and grow an assigned customer portfolio by strengthening existing relationships, acquiring new customers, increasing CASA and total deposits, and generating revenue through cross-selling liability, asset, and third-party products.
Key Responsibilities
1. Manage existing customer portfolios through regular calls, meetings, customer profiling, and relationship reviews. 2. Acquire new customers through referrals, networking, and catchment-area mapping. 3. Drive CASA growth and achieve assigned total deposit targets. 4. Cross-sell liability products, including Savings Accounts, Current Accounts, Fixed Deposits (FD), and Recurring Deposits (RD). 5. Identify opportunities to cross-sell asset products, including Personal Loans and other eligible lending solutions. 6. Encourage digital banking adoption, including mobile banking, internet banking, bill payments, and standing instructions. 7. Achieve assigned portfolio growth, deposit, acquisition, and fee-income targets.
Ideal Candidate
1. Graduate in any discipline. 2. Candidates with 4 – 8 years of experience in banking sales, branch banking, relationship management, or customer acquisition are preferred. 3. Prior experience in CASA sales, retail liabilities, portfolio management, and cross-selling banking products is highly desirable. 4. Strong communication, interpersonal, negotiation, and customer relationship management skills. 5. Ability to acquire new customers, manage existing portfolios, and achieve business targets.