Scope of the Role
Acquisition Manager (CASA) is responsible for driving new customer acquisition for Current and Savings Accounts, increasing the bank's liability book, and generating revenue through cross-selling of banking products. The role is highly sales-oriented and involves extensive field engagement with individuals, SMEs, HNIs, and corporate clients.
Job Description
- Develop and implement strategies to acquire new customers and increase customer base.
- Analyze customer data to identify potential customers and target them with appropriate marketing campaigns.
- Develop and maintain relationships with existing customers to ensure customer loyalty.
- Monitor customer feedback and provide timely responses to customer queries.
- Develop and implement strategies to increase customer satisfaction.
- Monitor customer trends and develop strategies to increase customer retention.
- Develop and implement strategies to increase customer referrals,
- Develop and maintain relationships with external partners to increase customer acquisition.
- Monitor competitor activities and develop strategies to stay ahead of the competition.
- Develop and implement customer loyalty programs to increase customer loyalty.
- Develop and implement strategies to increase customer engagement.
- Monitor customer service performance and develop strategies to improve customer service.
Ideal Candidates
Graduates with or without prior banking experience who possess strong sales aptitude, excellent communication skills, and a passion for customer acquisition. Candidates with a proactive attitude, networking ability, and a proven flair for achieving targets will be preferred.